Bradley Tipp is World-Wide Business Strategy Leader for Higher Education Research. He is responsible for strategic technology development in higher education research and works with Microsoft’s product teams to develop research solutions. Bradley has been on the WW Education team since returning to Microsoft in 2007. Prior to that, he was Head of Architecture for the Microsoft Business Unit at Capgemini UK. Bradley has worked in the IT industry for 30 years with companies such as BP and Marks and Spencer plc, using technologies ranging from mainframes to smartphones. He has been a regular speaker at industry conferences such as TechEd and Linux World and works with research institutions and funding agencies worldwide.